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Offering the highest quality skates, at every price point.

Your new favorite skates.

Men’s and Women’s Hockey Skates: We stock a variety of men’s, women’s, boys’ and girls’ hockey skates to suit everyone from complete beginners to competitive players. From adjustable skates that will grow with your little ones as they advance their skills to the Cougar Softboot Hockey Skate, we offer hockey skates for players of all levels.

Figure Skates: American Athletic Shoe Co. is the No. 1 place to find figure skates to suit your skill level, interest and personality. From our standard Girl’s American Leather Lined Figure Skate and classic Men’s Tricot Lined Figure Skate to the stylish Women’s American Soft Boot Cheetah Figure Skate, we have what you need to feel confident and perform your best on the ice.

Rental Skates: At American Athletic Shoe Co., we make it easy for rink owners to offer well-made rental skates at affordable prices. All of our rental skates are designed to be comfortable, durable and easily maintained, so you can stop stressing about skates and focus on your passion (and profits).

Rollerblades: Ice skating season isn’t year-round for everyone, and that’s why we offer a selection of outstanding in-line skates as well. Stay in shape and enjoy the outdoors with our stylish selection of rollerblades.

Outstanding products, unbeatable pricing and unrivaled customer service are just a few of the benefits you’ll enjoy when shopping with us.



Designer Ice Skates


Click here to read about our lineage and our legacy spanning three generations.


Blog posts

May 12, 2021

The American Classic Figure Skate

  The most elegant recreational skate on the market today proves to be the internets top seller once again. From desi...

Sep 16, 2019

What to Wear When Ice Skating

Knowing what to wear when ice skating is imperative to having a good time. You don’t want to be freezing when you are...

Aug 29, 2019

How Many Rental Skates Should My Rink Carry?

Deciding how many rental ice skates you will need to meet demand, especially during peak times, is difficult to forec...
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