Offering the highest quality skates, at every price point.



Your new favorite skates.

Men’s and Women’s Hockey Skates: We stock a variety of men’s, women’s, boys’ and girls’ hockey skates to suit everyone from complete beginners to competitive players. From adjustable skates that will grow with your little ones as they advance their skills to the Cougar Softboot Hockey Skate, we offer hockey skates for players of all levels.

Figure Skates: American Athletic Shoe Co. is the No. 1 place to find figure skates to suit your skill level, interest and personality. From our standard Girl’s American Leather Lined Figure Skate and classic Men’s Tricot Lined Figure Skate to the stylish Women’s American Soft Boot Cheetah Figure Skate, we have what you need to feel confident and perform your best on the ice.

Rental Skates: At American Athletic Shoe Co., we make it easy for rink owners to offer well-made rental skates at affordable prices. All of our rental skates are designed to be comfortable, durable and easily maintained, so you can stop stressing about skates and focus on your passion (and profits).

Rollerblades: Ice skating season isn’t year-round for everyone, and that’s why we offer a selection of outstanding in-line skates as well. Stay in shape and enjoy the outdoors with our stylish selection of rollerblades.

Outstanding products, unbeatable pricing and unrivaled customer service are just a few of the benefits you’ll enjoy when shopping with us.


We are a passionate and driven business. Always innovating, always improving. Working one-on-one with our manufactures to guarantee the Award-Winning quality of our skates.


Click here to read about our lineage and our legacy spanning three generations.


Video gallery

Blog posts

May 12, 2021

The American Classic Figure Skate

  The most elegant recreational skate on the market today proves to be the internets top seller once again. From desi...

Sep 16, 2019

What to Wear When Ice Skating

Knowing what to wear when ice skating is imperative to having a good time. You don’t want to be freezing when you are...

Aug 29, 2019

How Many Rental Skates Should My Rink Carry?

Deciding how many rental ice skates you will need to meet demand, especially during peak times, is difficult to forec...

Jul 26, 2019

How Often Should Rental Skates be Sharpened

Before we breakdown how often rental skates should be sharpened it is important to know the science behind how ice sk...

Jun 25, 2019

Guide to Buying Rental Skates

Having rental skates at your facility is a great way to generate revenue. However when it comes to actually buying th...

Jun 18, 2019

Hockey Penalties Guide

While hockey can look like chaotic anarchy to the untrained eye, there is indeed a method to the madness. When asking...
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